The Illinois Technology Association (ITA) is expanding our team! We are seeking a forward-thinking Digital Marketing Specialist, who will oversee all aspects of ITA’s digital presence – social, website, email marketing, newsletters.
At ITA, we don’t like to sit still. We hosted or partnered to produce almost 120 events in 2018, ranging from large, 500 person galas to smaller, 10 person dinners to training workshops for 50. Our team, programs and culture reflect the drive, passion and entrepreneurship of our members. We’re looking for an energetic innovator who will run with the opportunity to experiment with new ideas and tactics to help drive the success of our programs.
About this Job:
This role requires a creative and strategic mind, who will design innovative and effective marketing approaches that will build ITA’s brand, drive attendance at ITA events and generate new membership and sponsorship leads
Like organization? You’ll develop and maintain ITA’s editorial and content calendar and work collaboratively with the team to align editorial calendar to larger themes
Trendsetter alert! Produce weekly newsletters and other digital content (videos, podcasts) to ensure member and industry constituencies stay abreast of current activities and industry trends
Must love people: you’ll manage ITA’s social media across multiple channels and brands
Be a little nerdy! We want you to manage the design and content of the ITA’s web and mobile presence
Now approaching collaboration station - you will work closely with the ITA community (our partners, members and inspiration) to develop original content about ITA’s members and the technology industry
Speaking of our web presence, our Digital Marketing Specialist will be constantly on the lookout for opportunities for paid promotional campaigns (along with overseeing those)
Talk data to us: you will identify key metrics for and track performance of marketing and content activities across platforms
There’s no “I” in team! This is not always a nine to five job. Because of our heavy program offerings there may be days that require getting in early or leaving late. You also must be willing to roll up your sleeves and never think you are above any task. Everyone pitches in where and when needed, no matter the ask.
The soft skills:
A self-starter who is not afraid to roll up their sleeves and who pursues objectives with passion and intensity. Constantly looks for things to do. Self-confident and proactive; generates activity for themselves rather than waiting for instruction.
Must be able to thrive in a highly autonomous position while also working effectively with team members toward the larger picture (aka an individual team player)
Excellent verbal and written communication skills
Ability and willingness to learn and experiment with new technologies and processes
Ability to keep track of many small details without losing track of the big picture
A sense of humor, and a willingness to take chances with irreverent or unorthodox content
The hard skills:
High level of proficiency with social media, including Facebook, Twitter, LinkedIn and Instagram
Advanced experience with ESPs (email service providers). For example: ExactTarget, MailChimp, Constant Contact.
Ability to work with HTML / CSS within a Content Management System
Intermediate to advanced knowledge of Adobe Creative Suite
Experience with Wix, Squarespace or WordPress
Familiarity with Google Analytics
Bachelor’s degree in Business, Marketing, Communications or similar
1 - 3 years of experience in advertising, marketing or corporate communications.
Located in or around Chicago, IL
About Illinois Technology Association (ITA)
ITA focuses on scaling Illinois tech companies. Whether you are looking to build your team, promote your business or collaborate with like-minded tech executives, we’ve got you covered.
We aren’t a place you “go” - we are a network you access, a resource you leverage, an advisor you trust.
At ITA you’ll find your peers. Peers that are past the start-up stage and are looking for the next level of growth. ITA is here to help – to connect you, to educate you and to provide the resources you need to scale your business. Think of our staff as an extension of yours. Meet the team that is at the ready to support your growth.
- Access - We provide the ecosystem and infrastructure to network with other similar-sized, fast-growing companies. From our CEO dinner to our ScaleUp Chicago summit, we help facilitate education and connections that result in growth opportunities for you and your business.
- Talent - Finding and retaining talent is hard. We help make it easier with services like our Talent Portal and consulting from our in-house talent expert. We are also working hard to promote Chicago as a premier destination for tech talent at conferences and universities ...throughout the country.
- Visibility - We get the word out about our members; leveraging our outlets for your content is part of membership. We can work with you to develop a multi-part article series, promote your news and more – all at a fraction of the cost of traditional media outlets.