Athletic Digital Marketing and Social Media Manager
Tracking Code R4557
St. John's established in 1870, has three New York City campuses; a graduate center in Hauppauge, NY; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University's outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John's University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.
A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. As noted in our Vision Statement, our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.
Athletic Digital Marketing and Social Media Manager
The Athletic Digital Marketing and Social Media Manager helps manage St. John's Athletics marketing strategy which supports revenue generation and ticket sales. This position is responsible for overseeing the day-to-day operations of the department's digital platforms, social media accounts and electronic communication with a focus on improving fan engagement and customer service. The Athletic Digital Marketing and Social Media Manager also manages the department's video board operations, as well as assists in the implementation of new technologies based on analytics and trends, and executes sponsorship activation's. Reports directly to the Senior Associate Athletics Director for External Relations.
Executes digital marketing strategy for the John's Athletic Department and its 17 NCAA Division I athletic programs.
Assists in the development of the department's marketing plan, serving as an expert in digital media to support ticket and merchandise sales, sponsorship's and other initiatives.
Directs the department's social media strategy for John's official athletics accounts and team specific platforms by establishing a cohesive plan with an emphasis on increasing engagement rates.
Leads video board operations at St. John's home athletic venues by creating content and directing shows that enhance fan Regularly monitors hardware and software to ensure video boards are maintained and functional.
Creates statistical reports that provide an analysis of fan engagement, traffic and conversion rates for St. John's digital platforms, including but not limited to the official athletics website, Ticketmaster, social media accounts and email campaigns.
Manages John's Athletics email database and communication through Ticketmaster Archtics, tmMessanger, as well as the department's customer service email address firstname.lastname@example.org.
Assists in the creation of online ticket offers and promotional codes via Ticketmaster.
Develops marketing collateral for individual and season tickets, as well as group sales.
Coordinates the department's online advertising campaign.
Collaborates with departments across campus to help increase student, alumni and employee engagement and attendance at St. John's Athletic events.
Available and willing to assist on any game-day crews, and willingly take on other duties and tasks as assigned by the Senior Associate Athletics Director for External Relations.
Immediately establish and continuously maintain a working knowledge of the NCAA and BIG EAST Conference rules and regulations and St. John's University Policies and Procedures. Continuously maintain operating guidelines, policies and procedures in your area of responsibility within the department to ensure 100% compliance with the NCAA/BIG EAST rules and regulations. As a representative of St. John's University continually demonstrate honesty, dignity and integrity when communicating with staff, students and peers both internally and externally. Promote an atmosphere for compliance by signing NCAA acknowledgements upon employment, maintaining a working knowledge of NCAA/BIG EAST Conference rules and regulations, attend NCAA/BIG EAST related training sessions and report infractions to the Director of Athletics or Associate Athletic Director for Compliance in a timely manner. Consistently report infractions according to both the provisions of the NCAA/BIG EAST enforcement and the St. John's University policies and procedures, especially with regard to our Corrective Action Policy #702 (see St. John's University Policy Manual, https://www.stiohns.edu/about/administrative-offices/humanresources/hr-policy-manual/policy-702-corrective-action )
Bachelor's degree in communications, marketing or related field preferred.
1-3 years of relevant full-time experience in a field of professional or collegiate athletic marketing or communications required.
Possesses experience in computers with expertise in Adobe Creative Suite, Photoshop and lnDesign or other appropriate software applications.
Must have a clear understanding of NCAA rules and regulations.
St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events.
Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.
St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.
St. John's University is Catholic, Vincentian and Metropolitan. We are committed to attracting, motivating, and retaining a highly qualified and diverse workforce to support our mission of academic excellence and the pursuit of wisdom. Known for over 100 years of proud athletic tradition, our Big East excitement keeps Red Storm fans cheering. Ranked among America's top universities by The Princeton Review, St. John's University educates leaders for today's global society through quality academics, high-tech resources and an expanding international presence. With 1,500 Faculty and 1,400 Administrators/Staff, St. John's is a leading Catholic University in the Vincentian tradition, dedicated to making a positive difference in people's lives through active engagement in issues of energy and resource conservation, social justice and global citizenship. These values enhance the academic experience of more than 20,000 undergraduate and graduate students on three residential New York City campuses in Queens, Staten Island and Manhattan; a graduate center in Oakdale, NY; an international campus in Paris, France and Rome, Italy; and learning centers in other locations worldwide.