Coordinator, Engagement Marketing
Harvard University Alumni Affairs and Development
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Coordinator, Engagement Marketing

Harvard University Alumni Affairs and Development

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Details
Posted:
October 24, 2019
Location:
USA - MA - Cambridge
Salary:
Open
Type:
Full-time
  • Serves as go-to email project manager in the HAA: managing the email development process for major HAA marketing campaigns; pulls, manages, and manipulates lists to prepare them to send; manages, tracks, and shares A/B testing processes for email campaigns; helps pull and share data related to email sends; and serves as primary liaison for Email Strategy team on all email deployments;
  • In support of HAA social media campaigns, writes and posts social media content across Twitter, Facebook, Instagram, and LinkedIn on a daily basis, and at the discretion of the Assistant Director, Engagement Marketing; this may occasionally include social media on-site event coverage during nights and weekends; helps pull and share data related to social media engagement;
  • Manages the process to procure and develop content for the Engagement Marketing team's two monthly broadcast newsletters; Liaises with alumni volunteers and University-wide partners to manage the development of the newsletters; develops and refines approach to process; consults on redesign and engagement strategies;
  • Pulls and maintain lists of alumni for social and email operations;
  • Serves as the primary liaison with the Communications Creative Services team on proofreading requests and the Email Strategy team on email requests—regularly maintaining the Engagement Marketing project request queue for both workflows;
  • Manages and authors the monthly Engagement Marketing report, an internal communication going out to HAA and AA&D partners with helpful marketing updates and best practices;
  • Serves as publisher of several sections of the a.h.edu website; occasionally writes new web content;
  • During spring reunions, is primary developer of content for the College Alumni Programs text messaging program—writing and posting text messages through Salesforce Marketing Cloud;
  • Provides project-specific and some administrative support to the Director and Associate Director, Engagement Marketing;
  • Provides backup coverage for the HAA reception desk;
  • Other duties as assigned.


Please include a cover letter with your application.

Skills testing may be a component of the interview process for this position.

The department of Alumni Affairs and Development at Harvard University is committed to diversity. We welcome applicants who bring varied experience, thought, and practice to the department's mission to maintain and enhance an engaged community of alumni and friends worldwide and to lead the University's fundraising efforts.

Harvard University Benefits Package
Vacation/Sick/Personal/Holidays: Harvard offers 3 (union roles) - 4 (exempt) weeks paid vacation, a paid holiday break between Christmas and New Year's Day, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days each year.
Medical/Dental/Vision Benefit: Harvard offers a variety of excellent medical, dental, and vision plans which all begin on the first day of employment.
Retirement: University-funded retirement plan with full vesting after 3 years of service.
Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted study options through participating Harvard Graduate Schools.
Transportation: Harvard offers a 50% discounted MBTA pass as well as parking options to assist employees in their daily commute to campus.
Wellness Options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation, and complimentary health services. There are also fee-based athletic facility memberships available at various locations around the university for employees.

Salary Grade: 055

Union: 55 - Hvd Union Cler & Tech Workers

  • A minimum of 3 years relevant professional experience, in a marketing or communications role.


  • Bachelor's degree or equivalent strongly preferred;
  • Exceptional organization and time management skills including the ability to manage multiple projects under tight deadlines and adapt to changing priorities in a complex organization;
  • A fast learner who has excellent attention to detail;
  • Excellent communication skills with the ability to work and communicate effectively with multiple stakeholders and partners;
  • Demonstrated experience writing and developing marketing copy for Twitter, Facebook, and Instagram;
  • Familiarity with Excel strongly preferred;
  • Demonstrates a level of comfort with basic social media and email engagement metrics;
  • Love of learning and willingness to develop new skills as needed;
  • Motivated, collaborative attitude and the ability to think and execute quickly while working as part of a high-functioning, close-knit team;
  • Familiarity with social media reporting tools preferred;
  • Familiarity with Salesforce Marketing Cloud email tool or similar email vendor preferred.


EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Internal Number: 50711BR
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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