| Belmont University seeks experienced, qualified applicants for the position of Associate Athletic Director for Marketing and Sales. This position is charged with advancing the strategic administration of athletic marketing, promotions, and sales to drive revenue, attendance, brand awareness, interest internally and externally, and improve and enhance the visibility of Belmont University Athletics. Specifically, the Associate Athletic Director will be responsible for: - Developing, implementing, and executing all marketing campaigns, advertising, game day promotions, sponsorships, and outreach programs for Belmont athletic programs;
- Making direct sales calls;
- Developing and evaluating annual attendance and sales/revenue goals;
- Managing the athletics marketing and promotions budget, as well as the sponsorship fulfillment budget;
- Collaborating with the ticket and development offices to plan and develop strategies for generating revenues and resources to meet departmental financial objectives and goals;
- Directly supervising the Director of Athletic Marketing and Promotions and Director of Sales and Sponsorships;
- Partnering with coaches to advance fundraising opportunities through speaking engagements to groups, the media, parents of student-athletes, alumni groups, private donors, and the general public. Initiating programs with coaches and student-athletes to enhance community relations and outreach to youth groups and other similar organizations in the surrounding area;
- Cultivating on-campus relationships and exploring ways to partner and support campus endeavors, working directly with campus organizations to coordinate special events, such as homecoming activities, pep rallies, etc.;
- Assuming overall responsibility for in-game marketing and promotions at all home basketball events, including video board scripts, game scripts, music, and time-out coordination with band, cheer, and sponsor activities. Supervising the cheerleading squad and serving as liaison to the pep band.
|
