Required Qualifications (as evidenced by an attached resume):
Bachelor's degree (foreign equivalent or higher). Three (3) years full-time experience using business analytics, data analytics and/or marketing analytics testing optimization to move business metrics forward. Digital Marketing platform knowledge, including common website analytics platforms and reporting/presentation tools, such as Adobe Analytics Suite, Google Analytics, Data Studio and Tag Manager. Experience with other platforms such as Website content Management tools and social listening platforms, including engagement and sentiment analysis. Experience using advertising servers and technology platforms, such as Google AdWords and DoubleClick, major demand side and data management platforms. Experience with editing databases and performing basic queries (e.g. Access and SQL) and working with data warehouses.
Bachelor's degree (foreign equivalent or higher) in Marketing, Communications, Business or a related field. Master's degree (foreign equivalent or higher). Additional years (4+) of experience in using business analytics, data analytics and/or marketing analytics testing optimization to move business metrics forward. Experience with CRM reporting and data management, including working with users to develop ROI and build performance metrics.
Brief Description of Duties:
Reporting to the Assistant Vice President of Marketing, the Digital Marketing Analyst will help create and drive a data-first strategy and be familiar with multiple web platforms and tools including content management systems, analytics engines, and reporting dashboards. The Digital Marketing Analyst will play a key role in discovering traffic and performance patterns to help inform the strategy and translate findings into actionable recommendations. They will be responsible for supporting SBU web analytics and media plan tracking & reporting, online asset tagging, multivariate testing and engagement, identifying user personas and UX pathing analysis. This key role will own day-to-day management of web and social analytic tools and reporting, as well as optimization suggestions and test ideas to drive growth. This position will also follow the latest trends in online advertising, social analytics and initiate innovative techniques in digital marketing analytics. We are looking for someone to bring data and insights into every decision we make. Incumbent must have excellent communication skills and be able to communicate data analysis in an easy to understand manner to peers and management. A proactive and forward thinker, with the ability to work independently and with a team. The selected candidate will have the ability to present results in consumable formats including dynamic dashboard creation. They will have excellent analytical skills and the ability to understand/interpret data within the context of the testing and solve problems and distill data into actionable recommendations. This position also requires excellent attention to detail, organizational and time-management skills with the ability to multitask and prioritize responsibilities in line with business objectives.
Elevate role data plays with marketing and across the enterprise through the creation of a Web Analytics Infrastructure
Identifying data collection and analysis processes and the planning, development, and execution of marketing analytics programs outlining specific measurement plans for campaigns, content or programs
Segment audiences, set up, execute, and analyze A/B and multivariate testing, building timely compelling fact-based test recaps that drive recommendations
Tracking of user flow, creation of landing pages for ad campaigns, reporting, making recommendations and adjusting as needed.
Objectively deliver testing insights and help create a culture of data-driven decision making, taking a lead in utilizing data to form a strategy for content.
Perform analyses to extract actionable insights that will help produce actionable analysis & recommendations to drive strategy and improve website performance.
Working across teams identify through relevant analysis of metrics, the relationship between social channel engagement, content and website performance that will drive content strategy.
Support Social and Media Relations efforts with data collection and reporting via Meltwater and Sprout Social analytics platforms.
Support SEM and SEO campaigns and analysis, providing recommendations on keyword and key phrases for implementation.
Quality and Accuracy of Data
Collaborate with IT and other departments to implement data collection tags and analytics tool requirements necessary to properly and efficiently measure and report.
Manage and maintain implementation of Google Tag Manager/Google Analytics across all SBU sites and pages
Identify trends and/or issues within data sets and make recommendations to enhance reporting and analysis.
Interpretation and delivery of reports
Communicate Cross functionally- feeding information and results to other departments helping to promote a data-driven culture
Establish strong working partnerships with relevant areas of the University; participate in cross-functional projects as needed.
Communicate data-driven insights and recommendations to key stakeholders.
Educate key stakeholders on the use of google analytics and how they can use to drive decision making.
Summarize and communicate weekly test result findings and actionable recommendations.
Designing Reporting dashboards
Design and implement appropriate dashboards and reports that can inform and drive strategy
Other duties or projects as assigned as appropriate to rank and departmental mission.
This is a full time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption.
Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at
About Stony Brook:
Stony Brook University, home to many highly ranked graduate research programs, is located 60 miles from New York City on Long Island's scenic North Shore. Our 1,100-acre campus is home to 24,000 undergraduate, graduate, and doctoral students and more than 13,500 faculty and staff. SBU is a comprehensive research-intensive university and a member of the prestigious Association of American Universities (AAU), which includes 34 public universities among its 62 members. SBU consists of 12 schools and colleges and a teaching hospital that provides state-of-the-art healthcare in the Long Island region. SBU also manages and performs joint research with Brookhaven National Laboratory, the only Department of Energy Laboratory in the Northeast, and shares doctoral programs with Cold Spring Harbor Laboratory, a world-renowned molecular biology institute. Home to the Emerson String Quartet, the Jackson Pollock House in East Hampton, New York, the Humanities Institute, and the Southampton Arts Program, and with endeavors that extend to the Turkana Basin Institute in Kenya and the Ranomafana National Park in Madagascar, SBU sustains an international reputation that cuts across the arts, humanities, social sciences, and natural sciences.
Stony Brook University/Research is an Equal Opportunity /Affirmative Action Employer. We encourage all to apply including individuals with disabilities and protected veterans.
If you need a disability-related accommodation, please call the University Human Resource Services Department at (631) 632- 6161 or the University Hospital Human Resources Department at (631) 444-4700. In accordance with the Title II Crime Awareness and Security Act, a copy of our crime statistics is available upon request by calling (631) 632- 6350. It can also be viewed online at the University Police website at http://www.stonybrook.edu/police .
Job Field: Administrative & Professional (non-Clinical)
Primary Location: US-NY-Stony Brook
Department/Hiring Area: Communications and Marketing-Stony Brook University
Schedule: Full-time Shift: Day Shift Shift Hours: 8:30 am - 5:00 pm Pass Days: Sat, Sun
Posting Start Date: Oct 29, 2019
Posting End Date: Nov 29, 2019, 4:59:00 AM
Salary: Commensurate with experience.
Salary Grade: SL3
Appointment Type: Term
Internal Number: 1903661
About Stony Brook University
FROM ITS BEGINNINGS A HALF-CENTURY AGO, STONY BROOK UNIVERSITY HAS BEEN CHARACTERIZED by innovation, energy and progress, transforming the lives of people who earn degrees, work and make groundbreaking discoveries here. A dramatic trajectory of growth has turned what was once a small teacher preparation college into an internationally recognized research institution that is changing the world.