Associate Director of Marketing

Requisition Number: 19A206004

Location: Lawrenceville

Position Overview:

Rider University invites applications for an Associate Director of Marketing. Reporting to the Executive Director of Marketing and Digital Strategy, this individual will implement extensive marketing plans utilizing a mix of channels and tactics primarily for two Rider University colleges, as well as other key initiatives, using analytics to measure success. The Associate Director of Marketing will work with all members of the Office of University Marketing and Communications to advance the brand, broaden awareness of the college programs, accomplishments, priorities and increase visibility across key stakeholder audiences. The successful candidate will also coordinate with a broad range of staff to create robust and relevant marketing and communications materials and programs.

Position Qualifications:

The successful candidate must possess a Bachelor's degree and 3 to 5 years of experience working in a comprehensive marketing department or agency. Higher education experience is preferred. Individual must possess: the ability to work in a dynamic team environment and manage multiple projects simultaneously; knowledge of integrated campaigns; excellent writing and verbal skills; basic knowledge of SEO, SEM and social media management; and excellent project management and organizational skills. Drupal experience a plus.

About Rider University:

The Rider University community is composed of faculty, staff and students from a wide range of cultural backgrounds. Candidates with a demonstrated commitment supportive of the multicultural needs of Rider University and the surrounding community are highly desired.


Rider University has once again been included as one of the nation's best universities by US News & World Report 2019 and remained in the top tier in the Regional Universities – North category at number 35. Additionally, The Princeton Review named Rider among its