Marketing Strategist

LOCATION: Mill Street Office Building

DEPARTMENT: Marketing and Communications

WORK SCHEDULE: Days

WORK TYPE: Full Time (1.0 FTE)

JOB SUMMARY:

To develop and execute growth marketing strategies for assigned Geisinger institutes and platforms.

Establishes effective relationships with institute and platform leadership to work toward a shared purpose by collaborating, partnering and cooperating with others to accomplish goals.

Assists with marketing planning, research and analysis to develop a comprehensive marketing positioning strategy for assigned institutes and platforms. Utilizes analytical and critical thinking to interpret data and understand and respond to industry and market trends as they relate to relevant clients. Understands institute, platform and department business plans and growth goals.

Works collaboratively with a cross-functional team to develop and execute integrated strategic marketing plans to drive customer acquisition, retention and engagement for Institutes, core clinical service lines and platforms.

Monitors and evaluates marketing strategies, plans, messaging, and programs to maximize revenue growth and market share.

MAJOR DUTIES AND RESPONSIBILITIES:

STRATEGY:

1.    Helps develop proactive marketing strategies, marketing plans and initiatives to attract and retain customers (patients and members) to Geisinger, support business strategies for assigned Geisinger clinical institutes and local platform.

2.    Understands the business objectives of the organization – at the system, institute and platform level and apply that understanding to marketing strategy development.

3.    Identifies, evaluates and recommends geographic market and product/service opportunities based on market need. Convert those needs into value-added marketing communication strategy through a team approach with institute and platform leadership. 

4.    Keeps abreast of the regional competitive environment, clinical advances, technological enhancements and industry trends.

5.    Alerts marketing director of issues that may negatively affect Geisinger’s brand or services in the region.

OPERATIONS:

6.    Works with dedicated project managers for implementation of specific marketing plans.

7.    Tracks and reports return on investment. Metrics might include: new patients, number of referrals, revenue generated, enhanced perception, number of media hits, ad equivalency, attendees, and/or web hits.

COLLABORATION:

8.    Manages expectations for department stakeholder/clients (institute and platform dyad leaders, program leaders). Develops collaborative working relationships with leadership.

9.    Fosters a collaborative working relationship with AVP, directors, and department peers to create cross-functional teams in support of marketing plan implementation.

10. Works collaboratively with strategy and business development team, Geisinger Health Plan team and other key partners to align marketing effort with business objectives.

Maintains excellent working relationship with institute and platform leadership, managers, staff, and physicians.

COMPETENCIES AND SKILLS:

Accountability: Demonstrates ownership and determination to meet commitments and takes personal responsibility for results. Admits mistakes and takes steps to correct and improve.

Adaptability: Demonstrates a keen ability to multi-task and juggle competing priorities. Rapidly adapts to changes in assignments.

Ability to learn: Assimilates and applies new job-related information for all sources promptly and effectively. Shows desire to broaden knowledge and perspective. Learns from successes and failures.

Change Advocate: Welcomes change as an opportunity. Shows initiative when having to redefine way of performing tasks. Identifies more efficient ways of doing work.

Collaboration and Teamwork: Collaborates with other members of formal and informal groups in pursuit of common missions, visions, values and mutual goals. Successfully builds bridges based on trust and open communication. Encourages sharing of ideas and open debate.

Organization and Planning: Displays excellent organization and planning skills. Plans, organizes, and completes tasks in an acceptable time frame. Demonstrates a well-honed ability to forecast potential problems and pitfalls. Proficient in anticipating resource needs.

Data Literacy: Able to understand and apply insights from data. Communicates insights with key stakeholders and adapts message to the context.

Openness to Learning: Takes personal responsibility for personal growth. Acquires strategies for gaining new knowledge, behaviors and skills. Builds on and applies existing knowledge.

Strategic and Critical Thinking: Identifies unique ways of adding value. Thinks through consequences of recommended courses of action. Balances strategic with tactical priorities. Defines and communicates the vision for the department.

Results Orientation: Sets and accomplishes challenging goals. Defines standards in terms of what is appropriate and doing it well. Maintains high output. Diagnoses problems that impede productivity.

Problem-solving: Identifies, analyses, and solves problems. Resolves issues in a timely manner. Willingly shares knowledge so that others don’t have to reinvent the wheel.

Creativity and Innovation: Thinks of imaginative alternatives when confronted with obstacles. Contributes fresh ideas. Skillfully changes direction when faced with new information. Makes ongoing suggestions to improve operations.

EDUCATION AND EXPERIENCE:

Bachelor's Degree in Journalism, Communications, Interactive technology, Marketing, New-Media or related field; minimum five years’ experience.

Must be familiar with both social and new media.

WORKING CONDITIONS/PHYSICAL DEMANDS:

Work is typically performed in an office environment.

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.

ABOUT GEISINGER: Geisinger is a physician-led health system comprised of approximately 30,000 employees, including nearly 1,600 employed physicians, 13 hospital campuses, two research centers, and a 583,000-member health plan Geisinger is nationally recognized for innovative practices and quality care. Geisinger serves more than 3 million people in central, south-central and northeast Pennsylvania and also in southern New Jersey with the addition of National Malcolm Baldridge Award recipient AtlantiCare, A member of Geisinger. In 2017, the Geisinger Commonwealth School of Medicine became the newest member of the Geisinger Family.

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.* Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. For more information, visit www.geisinger.org, or connect with us on Facebook, Instagram, LinkedIn and Twitter.

** Does not qualify for J-1 waiver.  We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply.  All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.

*Domestic partner benefits not applicable at Geisinger Holy Spirit.