The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Pennâ™s distinctive interdisciplinary approach to scholarship and learning.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.
Posted Job Title
Marketing and Outreach Coordinator
Job Profile Title
Marketing Coordinator B
Job Description Summary
Penn Global provides strategic direction for Pennâ™s global endeavors with a focus on efficient investment of university resources for global activities. Penn Global collaborates with Schools and Centers across the University and seeks to catalyze cross-school collaborations to integrate knowledge that addresses key issues. We partner with leaders from Penn and around the world to develop innovative interdisciplinary global strategies, initiatives and programs. In addition, Penn Global provides important services in support of University endeavors, including academic year study abroad, immigration and integration services for international students/scholars and operational, compliance support for international projects and Perry World House. http://global.upenn.edu/
Develop the overall marketing strategy for International Student and Scholar Services as it aligns with the strategic framework of Penn Global
Manages all education, outreach and promotion initiatives in ISSS, as well as activities and events aimed at increasing student, scholar, faculty and administratorsâ™ awareness of and participation in both the immigration and integration components of ISSS
Oversees the design and maintenance of ISSS website and social media platforms and produces a broad range of promotional materials including newsletters, print and electronic media, written content, pamphlets and brochures, an annual report, video productions and other publicity.
Plans, coordinates, and executes high priority events in support of campus internationalization efforts and works closely with the broader Penn Global division on such priorities.
Maintains ISSSâ™ social media accounts, including content creation, event promotion, and social media brand management.
Manages ISSSâ™ website, including content creation, monitoring for timeliness and accuracy, and updating as needed.
Coordinates content for compilation and dissemination of bi-weekly e-newsletter.
Supports Director of ISSS in the positive branding of ISSS strategic mission and positioning through different platforms (e.g. PowerPoint, Keynote and Prezi presentations, video, written materials, website, social media and annual report).
Supports Assistant Director of Integration and Community in the development of marketing and informational materials for integration initiatives and sharing through campus networks
Supports Associate Director of Faculty and Scholar Services in the effective communication of immigration related information from ISSS to departments, scholars and employees
Maintain and manage photo gallery and video archives.
Promote and publicize ISSS programs and events online and in print.
Create outreach materials for ISSS programs and events
Ensure consistency in use of ISSS brand and image.
Represent/promote ISSS at Penn campus events, conferences, resource fairs
Collaborate with ISSS staff to produce ISSS-branded presentations and programmatic materials as needed.
Track results of media outreach efforts.
Support Director of ISSS in dissemination of press releases and coordination of public events as needed.
A Bachelorâ™s Degree and three to five years of experience or equivalent combination of education and experience is required.
Experience with Adobe Creative Suite, social media management, video editing, web design and event planning strongly preferred.
An understanding of international student needs and of international student integration, and the ability to put this knowledge into practice preferred
Demonstrated ability to work with international and culturally diverse populations.
Ability to multitask and adapt to changing demands and priorities.
Strong organizational, analytical, problem-solving, and decision-making skills.
Proficiency with word processing, spreadsheet, and presentation applications, such as Word, PowerPoint, and Excel.
Strong interpersonal and cross-cultural communication skills and ability to communicate effectively across cultures, both individually and in group settings.
Requires experience providing services to a diverse student/international student constituency at the postsecondary level and a solid understanding of needs of international students.
Must be sensitive to different cultures and have a strong commitment to broadly defined diversity.
The ability to work both independently and collaborate with a team is essential as are excellent oral and written communication skills.
This position requires flexible work hours including evenings, weekends, and some holidays.
Job Location - City, State
Department / School
$42,953.00 - $77,315.00
Affirmative Action Statement Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.
Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
Internal Number: JR00013467
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.