Marketing Manager
Inova Health System
The Marketing Manager is responsible for developing and implementing all aspects of marketing and communication plans for his/her operating unit and/or services lines. This effort will positively influence target audiences, increase utilization of services and fulfill other strategic business objectives. Additionally, will manage the annual budget for his/her operating unit and/or service lines to achieve maximum efficiencies and effectiveness. The Marketing Manager handles multiple projects and functions as the project manager for the development of marketing and communications tactics and works in a collaborative partnership with the Creative Services Department. This includes functioning as the project lead between the client and graphic design, printing, web development, market research and Teleservices.
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