Do you enjoy using your creative skills to drive the face of an organization?
Join the Polyglass Marketing team and see how your efforts directly impact our continued growth and success!
What you get to do:
Create and manage marketing communication messaging
Drive Social Media strategy, execution
Own copywriting creation and delivery
Partner with Marketing Managers, Leaders in assisting with overall Marketing strategy
Manage placement of all marketing communication. You will decide what our message is and the audience that will see it.
Align content with the appropriate media platforms
Manage all content / advertising calendars
Engage, build and maintain strong relationships with all vendors including Public Relations, digital / print advertising, professional organizations, etc.
Negotiate online and print advertising spend and manage budget
Strategically determine reasoning for spend in Trade Publications (timing, investment / ROI, frequency, which publications are right for Polyglass and why)
Provide analytics that “connect the dots” on spend vs return and where goals were met and exceeded through strategic communication
What you bring to our creative Marketing team:
3-6 years’ experience supporting a corporate marketing function (creative, copywriting, vendor management) as outlined above
Excellent writing skills and portfolio to share
Public Relations knowledge and experience
Experience in industrial products marketing (Manufacturing, Distribution) such as building materials, roofing, etc. is highly desired
Exceptional understanding of the ‘business’ side of Marketing
Proficiency in Content Management Systems and Social Media platforms
Knowledge of enhancing brand and successful web-based Marketing through knowledge of Search Engine Optimization (SEO) best practices
Successful history of driving traffic on websites, social media pages due to messaging and spend that lead to increased revenue
You will be successful in this role because you have great instinct on how ad creation can drive revenue based on timing, placement, content and frequency. You are adept at developing the optimal formula that pulls all these pieces together and get the best return for minimal spend. You thrive on having such heavy influence in your organization’s brand position.
Why Polyglass? Besides being a values-driven employer who treats our team members like family, Polyglass is in a period of exceptional growth. We are a leader in the market we serve and maintain and enhance this reputation by the talent we bring on board. This role provides you with heavy influence on brand position.
Internal Number: 564
About Polyglass USA
With its origins as a roofing contracting business, Polyglass® became a leading manufacturer of modified bitumen roofing membranes in Europe in the 1960s and introduced its products and technology to the United States in 1992. Since then, Polyglass has grown to be a leading innovator in the roofing industry.