Direct Marketing: Ecommerce, Marketing: Analyst, Promotion
4 Year Degree
Paid Marketing Manager
Robelle Industries Inc. is seeking a full-time paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. This individual will be responsible for the paid marketing performance, including reviewing budgets, implementing strategy, execution, and optimization across online and marketplace channels.
If you are experienced, ambitious and can manage projects simultaneously with tight deadlines, we have the perfect job for you!
Duties and Responsibilities
Manage the strategy and setup of all paid campaigns.
Measure and optimize our paid marketing using vendor specific dashboards, Google Analytics, and marketing analytics reports.
Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
Collaborate with teammates to maintain consistent branding and messages across all paid programs.
Stay current with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, programmatic media buying.
Monitor market intelligence and keep track of competitor movement and market situation.
Actively contribute new ideas that will help drive marketing strategies successfully forward.
Minimum work experience of 2 to 5 years as a paid marketing manager.
A Bachelor’s Degree or higher in Advertising, Marketing, or related field.
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords, Microsoft Ads), retargeting, and social network advertising.
Experience with paid marketing for marketplaces including Amazon, eBay, and Google Express.
Outstanding communication, presentation and leadership skills.
Strategic thinker with great analytical skills.
Additional Salary Information: Additional Compensation
Health & Dental Insurance
401k Profit Sharing Plan
Paid Time Off
About Robelle Industries LLC
Robelle Industries Inc. is a multi-channel distributor and ecommerce retailer of swimming pool supplies. Established in 1973, this privately owned company has been a wholesale distributor of the ROBELLE and POOL MATE national brands of pool chemicals and pool covers, as well as private label chemicals to many large brick and mortar chain stores and pool specialty dealers. Robelle also distributes many lines of swimming pool equipment, accessories, games and toys from the foremost manufacturers in the pool supply industry.In recent years, we have grown to include a new 300,000 square foot fulfillment warehouse located in Braintree, Massachusetts along with our 60,000 square foot warehouse in Foxboro, Massachusetts. The Braintree warehouse fulfills over 20,000 different stocking units of pool products. Fueled by cutting-edge cloud-based software, paired with fully integrated shipping programs, Robelle provides exceptional service to many of the largest national retailers as well as multiple ecommerce websites and marketplace platforms.