The Associate Director, Communications and Marketing develops, plans, and executes the Kilts Centerâ™s communications and marketing efforts aimed at building awareness, understanding and interest for the Kilts brand name and programs, and the Chicago Booth Approach to Marketing among target audiences. Target audiences include internal (e.g. faculty, prospective MBA students, current MBA and PhD students, alumni) and external (e.g. corporate partners, data partners, thought leaders around the world, MBA deans and directors, and marketing practitioners).Â Responsibilities include managing all center event- and non-event communications, dissemination of faculty research, and ensuring consistent visual brand identity and messaging. This role guides content development for websites, newsletters, emails, blogs, social media, print, videos, and other promotional materials by building and maintaining strong relationships with Booth internal departments, student groups and faculty, this person will generate and disseminate a wide range of communications via traditional media, digital, social media and other channels. This role is also responsible for measuring the effectiveness of the comprehensive marketing and communications efforts.
1) Manage the visual identity, branding, and messaging of the Center.
2) Lead development and implementation of a comprehensive communications strategy to increase awareness and visibility of the Center and marketing at Chicago Booth.
3) Identify new communications initiatives and enhancements to current initiatives, and set priorities.
4) Create and execute annual communications plan for the Center.
5) Manage all event- and non-event related communications and promotions.
6) Cultivate and steward relationships with communications/marketing staff in various departments and groups at Chicago Booth, including central Booth Marketing and Social Media, Media Relations and Communications, Intellectual Capital, Admissions, Alumni Relations, Career Services, student groups, and other Booth Centers to generate, repurpose, and disseminate content.
7) Interface with key constituents to create content for Kilts Center publications and communications, including websites, newsletters, email announcements, press releases, presentations, social media posts, blog entries, promotional materials, signage, etc.
8) Develop content and strategy for creative and interactive ways to engage with students, speakers, alumni, faculty, and corporate partners.
9) Develop and optimize standard processes related to all communications, and facilitate the seamless execution of communications and marketing tactics.
10) Support creation of content that highlights the success of the Center, by interviewing, writing, editing, and working with freelance writers.
11) Facilitate dissemination of faculty research across various communication channels.
12) Develop annual reports and external print publications.
13) Draft content, oversee design, and copy edits.
14) Evaluate success with detailed metrics across all channels, and make strategic recommendations for improving performance of communications efforts.
15) Develop and manage social media campaigns.
16) Serve as Kilts Center liaison on the Booth Social Media Council.
17) Act as a willing resource to support ad hoc requests related to programs, events, and non-communications Kilts Center projects, as needed.
1) Working knowledge of a variety of media, including social media, print, and web communications.
2) Demonstrated commitment to continuing education and professional development.
3) Resourcefulness, creativity, detail-orientation, and ability to work independently.
4) Demonstrated ability to effectively and expeditiously implement communications initiatives.Â
5) Excellent and professional verbal, written, and presentation skills.
6) Proven ability to manage multiple projects concurrently.
7) Effectively multi-task under deadlines, ask questions as necessary.Â
8) Work well with staff at all levels of the organization as well as vendors, service providers, and other external constituents.Â
9) Outstanding professional/interpersonal/customer service skills.
10) Willing and able to work evening and weekend hours on occasion.Â
10) Travel between Hyde Park and downtown Chicago. Â
11) Proven office computer skills: e.g., MS Office, Outlook, Excel, PowerPoint etc.
1) Bachelorâ™s degree in English, Marketing, Communications or Journalism).
2) Masterâ™s degree.
1) Minimum three years of experience in communications, writing and marketing (or similar roles)
2) Minimum two years of experience with project coordination and/or project management.Â
3) Branding and visual identity.
4) Working with digital marketing and social media.
5) Writing for business and/or nonprofit audiences.
6) Experience in higher education.
7) Developing communications plans.
2) Cover letter
NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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