Peach Bowl, Inc. is seeking candidates to fill its Digital Media and Marketing Internship position for the 2020-2021 college football season.
The internship program period begins June 15, 2020 and concludes Feb. 12, 2021. This position pays a stipend of $2,000.00 per month. Please note that housing is not provided by Peach Bowl, Inc.
This year’s internship class will help plan and execute three Chick-fil-A Kickoff Games featuring West Virginia vs. Florida State, Georgia vs. Virginia and Auburn vs. North Carolina, in addition to playing a vital role in the planning and execution of the Chick-fil-A Peach Bowl.
Interns will also assist with other Peach Bowl, Inc. events and initiatives during their term. Interns are assigned to a specific concentration area but are expected to provide support to all areas of the company’s business in a direct, supporting or administrative role.
Qualified applicants should be team first, sports-minded, self-motivators who are willing to accept the long hours and hard work required to succeed in the sports industry. Additionally, qualified applicants should be committed to pursuing a career in the business of athletics.
APPLICANT GUIDELINES interested candidates can apply by submitting their COVER LETTER, RESUME, and contact information for THREE REFERENCES to Internships@cfabowl.com.
The cover letter, resume, contact information for references, and all other application materials should be in ONE file.
All required documents must be received by March 2, 2020.
Candidate cover letters should fully respond to the following questions/requests:
Please clearly indicate which concentration area you are interested in obtaining.
Please indicate if you will have any academic obligations (classes, projects, etc.) during the internship period of June 15, 2020 through February 12, 2021.
How does your prior work experience and skill set specifically make you the ideal candidate for an internship with the Chick-fil-A Peach Bowl? Applicant submissions without all of the required documentation will not be considered for the program.
Candidates should not contact the Chick-fil-A Peach Bowl office for initial status updates.
Our hiring process consists of a resume evaluation period, teleconference interview period, and a final in-person interview period.
PRIMARY POSITION ROLE:
I. Social Media
Help with idea generation, content creation, planning and scheduling for all Chick-fil-A Peach Bowl and Dodd Trophy social media accounts.
Assist in managing social media editorial calendar by copywriting, proofreading, and scheduling outgoing content.
Routinely monitor Chick-fil-A Peach Bowl social channels, respond to fans and communicate opportunities for engagement and two-way conversations.
Work with Integrated Marketing Coordinator to deliver metrics for weekly content and social reports.
Provide support in-game with produced livestreams and organic event coverage.
Create graphic and video content for Chick-fil-A Peach Bowl social media channels.
Stay current with social media trends and topics (both in and out of college football).
Adhere to all internal social media guidelines and brand voice.
II. Website and Mobile App
Create mobile app notification and communication schedule and assist in sending out push notifications as needed.
Assist Integrated Marketing Manager with website and mobile content updates as needed, including creating graphics for the site.
Monitor web traffic and analytics for the websites and mobile app.
Assist Integrated Marketing Manager to create and manage content and publication of PBI’s e-newsletter
Assist with content creation and formatting of e-blast communication to ticket holders through schools
Assist in implementation of the Bowl’s annual marketing and communications plan
Assist in production, shooting and release of video segments
Assist in various aspects of executing Bowl signage plan as required
Coordinate and execute Hotel FanFest event during Bowl Week
IV. Dodd Trophy
Create Preseason, Midseason and Final Watch List based on specific Dodd Trophy filters.
Prepare weekly comparisons of coaches for Coach of the Week.
Monitor, create content, track analytics, keep calendar and post for social media accounts.
Scheduling of marketing/communication meetings.
Assist in copywriting and formatting for email marketing campaigns.
Assist in the management of volunteer content team around major events (Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl).
Must be able to commit to working a minimum of 40 hours per week at the Peach Bowl, Inc. office in Atlanta. Interns are expected to work from the Bowl offices Monday through Friday, working from remote locations is not an option of the program. Work will be required after normal business hours, on holidays and weekends
Should possess or be working towards an undergraduate A post graduate/master’s degree in an applicable field (Sport Management, Sport Administration, Marketing, Communications, MBA, etc.) is not required but highly preferred.
Must be able to handle pressure and take initiative.
Must have high attention to detail, and the ability to organize and complete a diverse set of tasks in a timely manner.
Strong verbal and written communication skills.
Strong working knowledge of Microsoft Office and other applicable computer programs.
Other requirements as specified on role descriptions.
PREFERENCES FOR AN IDEAL CANDIDATE:
Working knowledge of Adobe Creative Cloud
Previous experience running/assisting with an organization’s social media accounts
Experience creating, managing and/or adhering to a content calendar
Exceptionally strong attention to detail
Interest in trends across the digital landscape
Experience writing copy for social, email & web platforms
Display a willingness to learn and complete tasks regardless of their nature
Working knowledge of college football and the College Football Playoff
Peach Bowl, Inc. is the 501(c)3 organization that owns and operates the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, manages day-to-day operations of The Dodd Trophy, and was the original recruiter and founding sponsor of the new College Football Hall of Fame in Atlanta. PBI was originally founded by the Georgia Lion’s Club in 1967 and hosted its first NCAA-sanctioned Peach Bowl game in Atlanta in 1968. For more information, visit Chick-fil-APeachBowl.com or follow us on Twitter at @CFAPeachBowl and find us on Facebook at Facebook.com/ChickfilAPeachBowl.
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