The Director of Direct Marketing will oversee strategic appeal creation and project management for annual giving within the Division of Philanthropic and Alumni Engagement.
Reporting to the Assistant Vice Chancellor for Alumni Annual Giving, the Director plays a key role in increasing annual giving participation to the University of Pittsburgh. The Director manages and grows a team which works collaboratively with on-campus partners to create direct marketing appeals through the channels of direct mail, e-mail and SMS texting. They manage vendor relationships, ensure budgetary constraints are met, and advise annual giving strategy by providing recommendations for all solicitations to the Pitt Fund and Schools/Colleges.
The Director will oversee a staff dedicated to project management, data analysis, and messaging for assigned campus partners. They will also oversee and execute direct marketing for assigned campus partners and the Pitt Fund. The Director will collaborate with the Senior Director, Annual Programs on University-wide initiatives like Pitt Day of Giving to ensure cross-channel marketing and messaging is consistent and cohesive.
The Director will have a professional history of making data-driven decisions to inform strategy, creating dynamic appeals that utilize variable data to focus on personalization, and implementing best practices and industry trends for annual giving direct marketing.
Have a Master's degree (preferred) or a Bacholor's degree with 7+ year's functional/relatable experience. 5-7 years of direct marketing experience, preferably in higher education and annual giving. Must have two or more years management experience. Preferred competencies:Project management, time management, good judgement, attention to detail, strategic planning, creativity, and strong relationship management. Experience working with Microsoft Office (excel in particular) and donor databases such as Advance or SalesForce. The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets
Assignment Category: Fulltime-Regular
Job Classification: Staff.Development.IV
Minimum Education Level Required: Baccalaureate
Minimum Experience Level Required: 6-9 years experience
Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m.
Hiring Range: TBD based on qualifications
Relocation Offered: Yes
Visa Sponsorship Provided: No
Background Check: For position finalists, employment with the University will require successful completion of a background check
Child Protection Clearances: Not Applicable
Required Documents: Resume, Cover Letter
Internal Number: 20000864
About University of Pittsburgh
Founded in 1787, the same year the U.S. Constitution was signed, the University of Pittsburgh is one of the oldest institutions of higher education in the United States. One of three state-related research universities in Pennsylvania, Pitt is a member of the Association of American Universities (AAU), which comprises 62 preeminent doctorate-granting research institutions in North America.Pitt faculty members have expanded knowledge in the humanities and sciences, earning such prestigious honors as the National Medal of Science, the MacArthur Foundation’s “genius” grant, the Lasker-DeBakey Clinical Medical Research Award, and election to the National Academy of Sciences and the Institute of Medicine. Pitt scientists have defeated polio, unlocked the secrets of DNA, lead the world in organ transplantation, and pioneered TV and heavier-than-air flight, among numerous other accomplishments.Pitt students have earned Rhodes, Goldwater, Marshall, and Truman Scholarships, among other highly competitive national and international scholarships.Alumni have pioneered MRI and TV, won Nobel and Pulitzer Prizes, led corporations and universities, served in government and the military, conquered Hollywood and The New York Times bestsellers list, and won Super Bowls and NBA championships.