POSITION OVERVIEW: Reporting to the Associate Director of Arts & Lectures, the Director of Marketing & Communications is responsible for developing and implementing dynamic marketing strategies and campaigns for the Arts & Lectures program as a whole and for its individual performances, films, lectures and special events. This role envisions and develops strategic communications and collateral that target donor prospects and promote philanthropy alongside the Senior Director of Development. The position oversees comprehensive marketing strategies; the design and creation of all publications, publicity, advertising and promotions; digital presence, including social media, relevance and sales channels for the program. The Director is responsible for revenue generation in excess of $3 million annually through ticket sales, ad sales and sponsorships.
The Director of Marketing & Communications is a key member of the Arts & Lectures senior management team. This position manages a staff of six, including a Senior Artist, Senior Writer/Publicist and Marketing Manager.
The University of California is an Equal Opportunity/Affirmative Action Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
REQUIREMENTS: Ten plus years of significant demonstrated success in marketing and communications in a presenting arts organization or equivalent. Seven years of progressively responsible management experience. Commitment and ability to articulate the case for higher education, UCSB and the arts. Exceptional written and verbal communication skills; a persuasive and passionate communicator with excellent interpersonal and multidisciplinary project skills. Experience in working closely with Development to support fundraising efforts is preferred. Proven track record of driving significant earned income.
About Arts & Lectures - University of California, Santa Barbara
About Arts & Lectures
Recognized as one of the nation’s finest university-based presenters, Art & Lectures offers an exciting array of performing arts programs and lectures to the Santa Barbara community. Arts & Lectures is the largest presenting organization between Los Angeles and San Francisco, a program that features more than 150 events and programs every year. The 2017-18 season included artists and speakers such as Mark Morris Dance Group, Spain’s Compañía Nacional de Danza, Israel Philharmonic Orchestra, Audra McDonald, Chris Thile, Trevor Noah, Joe Biden, Joyce DiDonato and Condoleezza Rice. Arts & Lectures also produces an extensive educational outreach program that serves more than 30,000 community members with free concerts, lectures, a summer outdoor films series, and arts engagement opportunities for all ages. Visiting artists engage in residencies and master classes, visit classrooms for lively discussions, inspire critical thinking, and spark dialogue across the campus’s 45 academic and non-academic departments as well as in K-12 schools and the community.
Arts & Lectures recently completed a successful 5-year fundraising campaign, raising $30 million to exce...ed our initial goal of $20 million, and in Spring 2018 a highly successful fundraising event demonstrated once again the high profile of Arts & Lectures within the philanthropic community, as well as the strength and stability of the organization.
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