The Manager, Marketing Strategy and Planning will have direct strategic and operational oversight of the marketing and public relations team for UVA Health Strategic Relations and Marketing Department.
This position collaborates closely with Strategic Relations and Marketing (SRM) team members and service line leadership to develop and assess annualized marketing strategies that advance business objectives and build UVA Health’s reputation across the state.
Manage a team of marketing/PR specialists
Advance marketing and public relations efforts to select clinical and operational components of the Health System to enhance reputation and optimize market share
Research latest trends in healthcare marketing with an emphasis on digital outreach and media relations to operationalize best practices across the team
Evaluates marketing efforts and tracks progress towards preference and market share goals. Research and analysis may include: market share, market position, utilization trends, consumer perception and preference, market demographics and return on investment analysis
Serve as strategic and operational lead on select departmental and organizational initiatives
Advance standard work across the team of marketing/PR specialists to achieve business goals with quarterly assessment of current approach to service line marketing
Oversee annual budget planning and tracking
Identify opportunities to improve team processes and efficiencies
Work collaboratively with department staff to compile and report Return on Investment (ROI) data and methodologies
Provide Media On-Call coverage and event communications support
Position Compensation Range: $71,988.80 - $115,190.40 Annually
Experience: Five years marketing experience with progressive responsibility; healthcare marketing experience preferred.
The University of Virginia, including the UVA Health System and the University Physician’s Group are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.
Internal Number: R0013264
About University of Virginia Medical Center
Join Virginia's #1 Hospital!*
For the fourth consecutive year, U.S. News & World Report has ranked the University of Virginia Medical Center as the number 1 hospital in Virginia. The publication’s 2019-2020 “Best Hospitals” guide also recognizes nine UVA specialties for adults among the best in the U.S.
Eight specialties at the University of Virginia Children’s Hospital also earned a top 50 national ranking in the 2019-2020 “Best Children’s Hospitals” guide from U.S. News & World Report.
Our physicians and nurses are actively involved in research that gives patients access to treatments and medicine not widely available. Consequently, patients travel from around the world to seek treatment with us.
As an academic medical center, we are taking a fresh approach to what has been accomplished in healthcare in order to discover, research, teach and care for patients in entirely new ways. To ensure that the right care is delivered in the right place at the right time, we are no longer waiting to accomplish tomorrow that which we are capable of achieving today.
Our team members utilize emerging technology and lead experimental treatment protocols. In fact, our healthcare ...makes headlines routinely.
However, it's the attributes of every UVA team member that make our nationally recognized care anything but routine. Qualities such as persistence, ingenuity and initiative help to create an environment where respect and responsiveness are highly valued.
UVA Medical Center is one of seven entities that make up the nationally renowned UVA Health System, including the Novant Health UVA Health System, UVA Transitional Care Hospital, UVA Physicians Group, UVA School of Medicine, UVA School of Nursing and Claude Moore Health Sciences Library.
We’re located in picturesque Charlottesville, Virginia. This mid-sized city in the rolling foothills of the historic Blue Ridge Mountains offers many of the cultural, educational and professional advantages of a large metropolitan area.
Charming for its academic, recreational and leisure opportunities, including hiking, biking, canoeing, rappelling, golf and other athletics, as well as theater and music, Charlottesville is consistently acclaimed by publications as one of the most livable cities in the country. Shopping, dining and entertainment, as well as convenient proximity to the beach and Washington, DC, make Charlottesville an ideal place for families, singles and active adults.