The American Library Association seeks a Membership Marketing Manager to serve a crucial role in growing and serving the membership community at ALA and increasing ALA’s membership market share. This is a role that requires critical thinking and a creative mindset. By creating and executing integrated membership marketing campaigns, this position supports the retention of current members and the recruitment of new library and library worker members. This position will analyze data about our members to inform future campaigns, increase conversions and deepen engagement. This position will also be responsible for maintaining membership’s digital assets including our website and email platforms.
Key Responsibilities Include:
• Build annual plan and tactics for integrated membership marketing campaigns to increase annual recruitment and retention. • Analyze marketing engagement data to determine opportunities and membership pathways • Work cross-functionally to build automated membership campaigns. • Manage membership digital assets including online member center, membership web pages and emails with the goal of increasing conversions and capturing information about potential members. • Write and implement outreach in all channels (e.g. website and emails) that includes clear, persuasive messaging effectively capturing and promoting benefits, value of renewal, testimonials, and special offers. • Work with Director on budget planning. • Collaborate with Membership Marketing Specialist on print media and conference membership experiences.
This is a full-time position with a starting salary negotiable from the mid-50s; based on experience. ALA offers a 35-hour work week, excellent benefit package including low-cost medical/dental insurance, retirement annuity and generous paid vacation.
Apply online including a cover letter and resume.
(additional documents are uploaded on the same screen as your resume)
Send resume and cover letter to:
American Library Association Human Resources Department Ref: membmrktngmgrMembRels 50 East Huron Street Chicago, IL 60611 Fax: 312/280-5270 Email: email@example.com
The American Library Association is an equal opportunity employer: Disability/Veteran
Required Education and Experience:
• Bachelor’s Degree, preferably in business, marketing, communications or journalism. • Three to five year’s total marketing experience, preferably with one to three years of association membership marketing experience. • Demonstrated record of success in increasing sales. • Informz and Drupal experience required. Preferred knowledge of iMIS
• Innovative, creative marketing and messaging • Excellent written and verbal communication skills • Strong organizational skills, including the ability to organize materials and information with attention to detail/ accuracy/ follow-through • Ability to interpret data to inform membership journeys and customer pathways • Customer service and interpersonal skills
About American Library Association
The American Library Association (ALA) is the oldest and largest library association in the world.
Founded on October 6, 1876 during the Centennial Exposition in Philadelphia, the mission of ALA is “to provide leadership for the development, promotion and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.”