Saint Mary’s College invites applications for the position of Assistant Director of Admissions-Marketing, Graduate Programs. Working closely with the Director of Admission-Graduate Studies, Associate Provost & Dean of Faculty, and program directors to develop and implement content strategies to increase the exposure, awareness, and understanding of the College’s graduate programs, as well as, assist with lead generation and follow-up. The Assistant Director performs a variety of design, writing, editing, print, media relations, and web content management activities to support these efforts. Managing digital markets is a key function of this position. This person will create a social media strategy and create/curate content to achieve social media goals. The Assistant Director will also assist with representing Graduate Programs at on and off campus recruitment events. Also responsible for event planning as well as merchandise design and management. Essential job functions include:
Oversees the marketing and communications needs for the Office of Graduate Studies.
With the Director of Graduate Admissions, updates and implements the existing integrated graduate marketing/admission plan (a calendar of annual needs for a segmented audience) to enable resource planning.
Assists with the planning and execution of admissions marketing campaigns for the College’s graduate programs.
Utilizes opportunities for the use of media to increase awareness of the College’s graduate programs, including pay per click and marketing email blasts.
Writes press releases related to the graduate programs.
Manages and maintains the web content of the various graduate programs pages.
Assures the web content is accurate and up to date.
Creates print materials to support Graduate Studies marketing and admission initiatives.
Selects best-fit vendor, according to cost and quality, for printing publications, merchandising, and video creation.
Represent Office of Graduate Studies at various on and off campus events.
A bachelor’s degree in a related field is required, (prefer a Master’s); minimum of three years of related work experience providing content for web and traditional media outlets (preferably for a higher education enterprise, e.g. college, university, institute, etc.); • Excellent verbal, writing and editing skills; demonstrated ability to establish excellent working relationships with staff, clients, and vendors; a minimum of one year of experience with the complexities of graphics and print specification, bindery operations, quotations, four-color process printing, photo and artwork scanning; demonstrated project management skills including the ability to meet deadlines; proficiency with Microsoft Office and Adobe InDesign/Creative Suite on a Macintosh platform; experience with web content management systems (preferably Drupal); demonstrated ability to manage multiple social media platforms and generate/curate content relevant and engaging for each channel; significant experience with digital marketing strategies including but not limited to SEO, display ads, pay per click, geotargeting, geofootprinting, retargeting, etc.; excellent customer service skills; and experience creating and leveraging short video content across multiple platforms. Preferred qualifications include familiarity with Chicago style and familiarity with HTML; basic digital photography skills; Desktop Publishing or Web design skills; and video editing skills.
Saint Mary’s College is an Equal Opportunity Employer. In keeping with the College’s mission, Saint Mary’s is committed to increasing racial and ethnic diversity at all levels—students, faculty, and staff—and seeks applications from candidates who share this commitment.
About Saint Mary's College
Saint Mary’s College is an all-women’s Catholic institution located just north of South Bend, Indiana, on 100 acres of trees, gardens, and manicured lawns. It is fully accredited through the Higher Learning Commission of North Central Association with more than 30 undergraduate majors, 4 graduate programs, and approximately 1,600 students. The tradition of empowering women through excellent academic programs and spiritual support began with its founding in 1844 by the Sisters of the Holy Cross. Saint Mary’s College has practiced its core values of learning, community, faith/spirituality, and justice for more than 170 years. The College continues to grow and prosper, with approximately 20,000 living alumnae.
Saint Mary’s College is an Equal Opportunity Employer. In keeping with the College’s mission, Saint Mary’s is committed to increasing its diversity at all levels—students, faculty, and staff—and seeks applications from candidates who share this commitment.