Web and Digital Marketing Manager - Cal Performances (7455U) 3125
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Cal Performances is the performing arts presenting, commissioning and producing organization based at the University of California, Berkeley. The mission of Cal Performances is to produce and present performances of the highest artistic quality, enhanced by programs that explore compelling intersections of education and the performing arts. To learn more about Cal Performances, please visit http://calperformances.org/.
Under the direction of the Director of Marketing and Communications, the Web and Digital Marketing Manager is responsible for driving growth, revenue, and engagement across Cal Performances digital channels and initiatives, including the website, social media channels, and email. The position manages and reports all aspects of Cal Performances' engagement efforts on these properties, encompassing both revenue generating strategies and audience development objectives. The position supports a broad range of programming and services of Cal Performances and works closely with all Cal Performances units as a collaborator on all digital initiatives.
Management of Cal Performances' website properties including:
Management of content development and deployment, including content and upgrade projects related to Cal Performances' TNEW e-commerce integrations.
SEO and SEM strategies
Management and implementation of mobile optimization strategies
Management of Google tag manager and analytics development, tracking and reporting
Analyzing and recommending website and e-commerce improvement strategies to enhance revenue generation, improve the customer online experience, and ensure effectiveness of brand awareness and mission driven initiatives
Project management of all website enhancement initiatives, including initial scoping, RFP development, budgeting, and management of all programming development resources
Email Communications Management
Strategizes, consults, schedules, and oversees execution of all email communications campaigns in support of all marketing, communications, and development initiatives.
Oversees implementation and management of all marketing automation web/email campaigns
Acts as gatekeeper for schedule of all emails deployed by Cal Performances.
Monitors and reports on all metrics related to email campaigns, including effectiveness, opt outs, hard bounces and other issues related to email list management.
Stays up to date on all best practices in email communications strategies and acts as subject matter expert for all campaigns.
Social Media Strategy and Management
Management of Cal Performances social media channels, including:
Developing strategies to drive growth and increased engagement on all social media channels
Oversee development and execution of social media content
Keep up with industry trends and recommend new channel implementations and usage as necessary
Collaborate with Cal Performances marketing and communication colleagues to identify and engage with online influencers
Partner with units across Cal Performances to develop content and strategies to fully represent Cal Performances mission-driven activities
Manages activities and performance of Digital Content Associate, Email Production Coordinator, New Technology Coordinator, and various student assistants.
Experienced digital professional who has demonstrated prior experience in developing and managing digital strategies and programs for complex organizations with multiple audiences.
Experience bridging the gap between marketing, communications and technology and the delivery of marketing and communications programs across multiple channels.
Successful experience implementing major digital initiatives, including website design and an understanding of the full spectrum of digital activities, including content repurposing across multiple channels.
Demonstrated expertise with Google analytics and other web site metric programs.
Demonstrated excellent written communication skills; experienced digital copywriter across a wide variety of different marketing channels, but especially, email and social media content.
B.A. degree (or equivalent experience).
Experienced working with website content management systems
Demonstrated strong project management skills in order to meet multiple deadlines; strong analytical, organizational, and time management skills, as well as excellent interpersonal skills.
Ability to respond and perform in a favorable, flexible and supportive manner to short lead-time projects covering a broad range of digital tasks for the organization.
Ability to exercise sound judgment, decision making, and problem solving skills, while also communicating the need for further clarity or direction.
Must be capable of working independently within a fast-paced, dynamic, team-oriented environment.
Experience in managing comprehensive digital campaigns for local or national arts organizations
Experience working with Tessitura CRM Software, including TNEW e-commerce integration
Strong appreciation and knowledge of music, dance, and theatre
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.