Develops and executes strategic marketing plans for the Primary Care service line, the Medical Group, Medical Aid Units, and multi-purpose facilities while ensuring alignment with the Christiana Care Health System's mission and brand promise.
Leads business development and physician relations efforts with community practices and individual providers to sustain and increase referral pipeline for key areas.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Participates in strategic planning process for the Primary Care service line, the Medical Group, Medical Aid Units, and multi-purpose facilities.
Develops and writes strategic marketing plans that align with overall Christiana Care Health System's goals.
Advises clinical and operational leaders on marketing strategy and opportunities for external awareness and patient growth.
Collaborates with colleagues within the department and throughout Christiana Care, securing appropriate input, reviews, and approvals to ensure that the plan is executed to meet marketing needs, overall system goals and corporate brand.
Oversees external advertising campaigns and coordinates efforts with relevant partners to establish and maintain consistency between media.
Develops strategy to engage with referring providers and other external stakeholders to grow the service lines.
Identifies needs within the network of employed, affiliated, and unaffiliated providers that can be addressed through marketing efforts.
Develops and maintains a detailed assessment of the competitive landscape for Christiana Care's primary and secondary service areas.
Creates a strategic plan for periodic market research assessments to fully understand patient demographics and provider/referral pipeline.
Initiates, plans, organizes, and manages a variety of projects within the scope of responsibility to meet the needs of internal clients and to coordinate with Christiana Care Health System's overall marketing strategy.
Manages marketing meetings with service line leaders and provides regular progress reports.
Develops comprehensive annual budget for clients by partnering with internal and external stakeholders.
Follows procedures with regard to saving and archiving work to create accurate, useful records for entire department.
Prepares management briefings for internal and external audiences.
Provides superior client support for internal stakeholders.
Oversees development of advertising creative and campaign strategy with internal and external partners.
Makes recommendations on ways to improve patient acquisition, brand identity and messaging.
Develops process of creating and delivering KPI reports on all campaigns and marketing efforts, in partnership with internal stakeholders and external vendors.
Performs assigned work safely, adhering to established departmental safety rules and practices. Reports to supervisor, in a timely manner, any unsafe activities, conditions, hazards, or safety violations that may cause injury to oneself, other employees, patients and visitors.
Performs other related duties as required.
SCOPE, PURPOSE, AND FREQUENCY OF CONTACTS:
Frequent contact with personnel from: All levels and departments of Christiana Care. External/unaffiliated providers and practices. A variety of media. Advertising agencies and public relations firms. Various community organizations.
DIRECTION/SUPERVISION OF OTHERS:
Director of Marketing Communications, External Affairs Department.
EDUCATION AND EXPERIENCE REQUIREMENTS:
Bachelor's Degree. Degree in marketing preferred.
Ten years of marketing experience, with a demonstrated ability to successfully develop multi-facetted marketing plans using internal and external resources such as advertising agencies, writers and designers, printers, photographers. Healthcare experience preferred. Understanding of digital marketing is preferred. Experience in sales pipeline management and/or business development preferred.
An equivalent combination of education and experience may be substituted.
KNOWLEDGE, SKILL, AND ABILITY REQUIREMENTS:
Confidently engage with senior management to collaborate on marketing plans and address concerns and questions.
Passion for marketing and business development.
Strategic thinking to balance client needs with candidate's own expertise in marketing strategy, to translate that information into thorough marketing plans.
"Can do" attitude to roll up your sleeves to lead strategy while also executing tactically.
Strong interpersonal skills.
Dynamic speaker with polished presentation skills.
Work as a vibrant team member with colleagues and clients.
Successfully manage multiple projects of varying priority simultaneously.
Strong writing ability, adapting language and style based on audience, message and channel.
Knowledge of the principles of graphic design, layout, photography, and printing.
Maintain a customer service-oriented relationship with clients.
Successfully manage short-term and long-term projects simultaneously.
Knowledge of the advertising and public relations functions and their operations.
Intermittent sitting, standing, and walking. Must be able to move from site to site within Christiana Care and to other outside locations.
Normal office environment.
Internal Number: JR52830
About Christiana Care Health System
Christiana Care Health System is headquartered in Wilmington, Delaware and is one of the country's largest health care providers, ranking 21st in the nation for hospital admissions. Christiana Care is proudly a Nurse Magnet recognized institution. Christiana Care Health System is also one of the largest health care providers in the mid-Atlantic region, serving all of Delaware and portions of seven counties bordering the state in Pennsylvania, Maryland and New Jersey. A not-for-profit, non-sectarian health system, Christiana Care includes two hospitals with more than 1,100 patient beds, and is a major teaching hospital with two campuses. Christiana Care is continually recognized for excellence on a regional and national level. Our role in the community is expressed in the Christiana Care Way: "We serve our neighbors as respectful, expert, caring partners in their health. We do this by creating innovative, effective, affordable systems of care that our neighbors value."Christiana Care is a great place to work because we value diversity and recognize it to be a core part of our success. Because of the diversity of our employees, affiliated health professionals and volunteers, we are... positioned to meet the unique needs of our patients and community. We acknowledge and celebrate the uniqueness and talent of each employee. Because of our talented workforce we are able to provide a quality healthcare experience to our patients and community. We strive to create an inclusive environment in which individual diversity can be leveraged and thrive. Christiana Care Health System is an equal opportunity employer, firmly committed to prohibiting discrimination, whose staff is reflective of its community and considers qualified applicants for open positions without regard to race, color, sex, religion, national origin, sexual orientation, genetic information, gender identity or expression, age, veteran status, disability, pregnancy, citizenship status, or any other characteristic protected under applicable federal, state, or local law.