The Manager Digital/Lead Generation Marketing reports to the Director of Lead Generation/Digital Marketing and will be focused on driving performance within their assigned Division by serving as the subject matter expert in digital lead generating marketing initiatives for Operations Regional Vice Presidents. Primary responsibilities include applying advanced analytics to increase marketing efficiencies; monitoring digital media performance across multiple channels, optimizing existing digital media campaigns, and working to achieve marketing goals and objectives within a properties marketing budget.
The successful candidate will embody and work to reinforce MAA s Core Values. Those values include:
Appreciating the uniqueness of each individual
Communicating openly and with integrity
Doing the right thing at the right time for the right reasons
Duties and Responsibilities
Contributes insights to the development of marketing strategies to achieve revenue, occupancy and other strategic goals for assigned Division
Uses analytical tools to identify optimal digital channels and media mix for assigned markets, sub-markets, and properties
Manages and executes outbound campaigns of paid and organic digital lead generation strategies including search, social, programmatic and retargeting efforts, optimization efforts, and campaign analysis in order to optimize campaign Cost Per Acquisition, return on investment, and maximize lead and conversion performance
Manages the reporting and analysis of media performance across digital, social, and email for assigned geography of property operations. Leverages multiple reporting tools to determine overall performance of media.
Oversees acquisition of competitor research at brand and property levels to ensure campaigns are effectively optimized against competition
Collaborates with Revenue Management/Sales on focus properties to ensure synergy in leasing effectiveness, pricing, and adequate lead volume.
Supports and ensures each property marketing budget is managed to monthly, quarterly and annual key performance indicators to comply with established budgetary goals
Reviews digital media performance with Division and makes recommendations to optimize media and ensure efficient digital media spend.
Reviews and optimizes creative advertising in rotation
Implements marketing tests as directed by senior marketing management. Identifies test properties, implements test campaigns, and tracks performance.
Manages and Customizes email campaigns for properties to nurture leads.
Develops and executes media plans focused on driving performance at new developments and acquisitions
Travels as needed for meetings and events with agencies, properties, and/or industry conferences.
Performs other related duties as assigned to meet the needs of the business.
Bachelor s degree in business, marketing, sales, communications, journalism, or a related field required
4-5 years of marketing or related experience required
Experience with the planning and execution of ecommerce digital marketing campaigns required
Master s degree in business, marketing, sales, communications, journalism, or a related field preferred
Marketing experience in real estate, hospitality, or related field preferred
Exposure to multifamily housing marketing channels and/or Fair Housing and state and local landlord-tenant laws preferred
Knowledge, Skills, and Abilities
Knowledge of e-commerce and digital marketing strategies, principles and practices
Knowledge of integrated, digital multi-channel marketing practices
Knowledge of paid search and demand generation campaign management tools and strategies
Knowledge of digital media capabilities and applications
Negotiation and influencing skills
Organizational and project management skills
Written and verbal communication skills, including delivering presentations
Attention to detail and quantitative analytical skills
Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
Ability to travel overnight by motor vehicle and/or air plane
MAA recognizes that talented people are attracted to companies that provide competitive pay, comprehensive benefits and outstanding advancement opportunities. We offer a comprehensive benefits package* including, but not limited to, the following:
Medical, Dental and Vision Insurance
Life and Disability Insurance
Employee Assistance Program
Vacation, Sick Leave, and Holiday Pay
401(k) Retirement Plan
Opportunities for promotion and internal career advancement
*Eligibility for benefit plans and programs vary based on hours worked and length of employment.
We are committed to providing service excellence and value to those who depend on us at MAA. Our people-first approach has been transforming properties into communities and apartments into homes for over 25 years. As the largest owner-operator of multifamily apartments in the United States we are established leaders in the real estate space bringing tremendous opportunities to those looking to build their careers. We invite you to explore our Brighter View and find your place at MAA!
Drug Free Workplace
Internal Number: R0006911
About MAA (Mid America Apartment Communities)
MAA is a real estate investment trust (REIT) that focuses on the acquisition, selective development, redevelopment and management of multifamily homes throughout the Southeastern and Southwestern regions of the United States.
Our mission at MAA is to deliver superior service and value for our residents, employees and shareholders. We refer to this as creating "A Brighter View" and we are doing it every day.
In fact, we proudly display "Our Brighter View" plaques at every MAA office just to serve as a daily reminder of our focused mission. MAA is committed to remaining true to our rich tradition of service to each other, to our residents, and to our shareholders. We respect the privilege to providing value to those whose lives we touch.
Please click on the links below to learn more about MAA’s culture and corporate charity as well as view MAA’s Corporate Profile: