Nomadic Expeditions seeks a full-time Digital Marketing Manager to join a growing and dynamic award-winning travel company. This position will be responsible for developing, implementing, and overseeing a wide range of initiatives including digital marketing, branding, and copywriting.
The Digital Marketing Manager will create a holistic digital strategy that maps the entire awareness to loyalty experience company’s products deliver. This role will also lead the transformation of the existing marketing content to enhance the overall engagement and drive lead acquisition. Further, the role includes steering the brand voice through print and digital campaigns for both the B2B and B2C markets and the management of social media channels.
Plan, create and execute compelling e-marketing campaigns, SEO/SEM, social media, blogs, websites, e-blasts, newsletters
Devise and oversee production of marketing and sales collaterals, website content, print and digital brochures, flyers, and advertisements
Develop and manage organic and paid social media strategy for our tour company as well as the Three Camel Lodge, monitor and report social media performance metrics, create social media assessment reports for the management
Implement influencer marketing program, including identifying and coordinating with influencers on multi-level campaigns to drive traffic and brand awareness
Assists in developing in depth knowledge of potential customers including demographic profile, channel, and content preferences as basis for relationship marketing program development and execution
Evaluate, identify, and learn new technologies by conducting periodic reviews of the market to continuously improve the company’s digital presence
Monitor campaigns to optimize performance based on industry best practices
Minimum 5 years of experience in digital marketing
Project management and online workflow modeling skills
Comprehensive knowledge of B2B and B2C marketing and lead generation
Experience implementing successful social media strategies and campaigns
Proficiency in managing multiple social media channels simultaneously
Comfortable using WordPress, Google AdWords, Google Analytics and SEO analysis
Knowledge of InDesign and Photoshop is a plus
Benefits: Competitive salary and benefits package commensurate with experience. Nomadic Expeditions is proud to offer health, dental, and 401K benefits.
Education: Bachelor’s degree in marketing (preferred), advertising or communications. Specialized certifications are a plus.
References: Selected candidate will be asked to provide three job-related references and published writing samples.
How to Apply
Please note that this is an in-office position based in Cranbury, NJ. Please send your resume along with a cover letter indicating why you’re a fit for this role and include the phrase “Three Camels” in the subject line to Info@nomadicexpeditions.com.
About Nomadic Expeditions
Nomadic Expeditions is an award-winning tour operator with offices in the United States and Ulaanbaatar. We design small group journeys and customized private trips to Mongolia, India, Bhutan, Siberia, Tibet and Nepal. Drawing upon our passion for travel and uncommon experiences, we have compiled an unmatched collection of expeditions for the traveler with a truly nomadic spirit. Our immersive journeys are intended for adventure-minded travelers who seek authentic experiences. All of us at Nomadic Expeditions have realized the common dream of exploring unspoiled and less-traveled locales, and of visiting and learning from the diverse and wondrous cultures of the world. As a group of experienced adventurers, we are dedicated to becoming knowledgeable friends and guides to each traveler we assist, in the hopes of enabling each of our clients to achieve a dream of their own.
Sustainability has been at the forefront of our operations since the very beginning and we have partnered with locals and nonprofits to protect and preserve the environment, wildlife, and indigenous cultures in the many destinations in which we operate.
In addition, Nomadic Expeditions also built, owns, an...d operates Three Camel Lodge in Mongolia’s Gobi Desert. This award-winning eco-lodge is a founding member of National Geographic Unique Lodges of the World and has been named to Condé Nast Traveller’s Gold List.