The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.
Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
Support the exploration and development of marketing enhancements in support of our overall strategies
Oversee overall campaign planning and execution from a strategic perspective.
Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams
Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams
Review marketing strategies, plans and creative with Journey leads at critical phases of process
Socialize Journey enhancement roadmaps and supporting customer research
Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment
Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve. Proactive in identifying customer experience pain points and opportunities.
Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.
Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance
Ensure that projects are effectively planned, managed and monitored
Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
6-10 years of experience in Business, Analytics, Marketing/Servicing or Marketing Management, Project Management skills
Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
Digital experience and analytic background preferable
Experience working with creative agencies for creative development/understanding of the creative agency process
Highly capable in driving change and innovation to deliver growth
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Experience in building marketing strategy - this person will be responsible for connecting the dots between business needs and how we solve them with marketing activity
Responsible for creative/marketing optimization and ensuring that we are not fragmenting our marketing but gaining maximum efficiency and scale with regional campaigns
Experience in executing digital marketing campaigns - familiar with paid media metrics, funnel optimization, test & learn etc
Familiarity with martech/adtech tools, as support for measuring marketing campaign performance
Structured thinker with extensive experience working with data and high degree of comfort with numbers
Ideally be someone from a strategy consulting background who has transitioned to digital marketing career
This role is an IC role
Experience with working in matrixed organizations managing cross functional stakeholders is preferred
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