Work Schedule: Monday through Thursday, 10:00 am - 7:00 pm, Friday 8:00 am - 5:00 pm, occasional weekend hours.
First Review Deadline:This position will remain open until filled. Applications will be reviewed beginning July 27, 2020.
The Division: The Division of University Advancement promotes Cal State San Bernardino's educational mission through private philanthropic support, strategic communications, and alumni community and governmental relations. University Development creates fundraising initiatives, events, and activities that stimulate the involvement and interest of alumni, friends, parents, corporations, and foundations by developing relationships that foster and stimulate giving to the university.
Position Summary: The Annual Giving Marketing and Program Specialist is a vital team member engaged in strategic planning, implementation, and continuation of multi-channel communications and marketing strategies that increase contributions and participation from alumni/ae, parents, students, and friends of the University. Under the direct leadership of the Director of Annual Giving, the Annual Giving Marketing and Program Specialist will develop and implement creative, segmented and effective communications and marketing strategies for annual giving programs, provide oversight of the Coyote Proud Fund, and support the AG Director in the planning and implementation of annual giving programs and activities including but limited to giving days, special appeals, faculty staff campaign, Coyote Proud Fund call center operations, college and unit based appeals and solicitations.
This position requires a strong commitment to philanthropy, effective communication and writing skills, research and analyze, organizational and project management skills, and knowledge of annual giving best practices, trends, and technology.
Required Application Materials: Please attach a (1) cover letter, (2) resume (or curricula vitae) and (3) diversity statement. The diversity statement may include your interpretation of diversity, inclusion, gender equity and must include specific examples of how your educational/professional experiences, background/philosophy has prepared you for the role you are applying for at California State University, San Bernardino. (Maximum 250 words).
Current employees will be given preferred consideration.
Typical Activities Annual Giving Campaigns & Programs Marketing: The Annual Giving Marketing and Program Specialist will develop, drive and implement creative, and effective marketing tactics to elevate the brand awareness of Annual Giving and its programs among alumni, parents, students, and friends of the university. Will oversee the marketing and creative designs of print and digital collateral for annual giving campaigns including call center, email, text, social media, direct mail, and other solicitation channels to meet established fundraising and participation metrics. Typical activities will include:
Develop, drive and implement creative marketing plans for annual fundraising campaigns.
Increase visibility and brand awareness that will enhance the reputation of Annual Giving among students, alumni, and the campus community.
Develop concepts and design collateral materials for Annual Giving, including signage, flyers, advertisements, banners, newsletters, brochures, postcards, and Annual Giving website.
Develop and execute strategic social media campaigns to build awareness and build a culture of philanthropy among students.
Forge partnerships across campus to continually elevate the presence of Annual Giving and propose cross-promotional opportunities to build a culture of philanthropy.
Assist in the management of the Coyote Proud Fund call center program.
Supervision of 10-15 student assistants, including scheduling and staffing for fundraising calling shifts to maintain optimal student staff levels.
Collaborate with the Office of Strategic Communication to ensure that all development-oriented direct mail and email solicitations, communications, and events adhere to campus-wide and divisional graphics and professional communication standards.
Assist with the strategic planning and implementation of campus-wide giving days, peer-to-peer fundraising campaigns, student philanthropy initiatives, and other programs to improve Annual Giving outcomes both in the percentage of alumni, parents, students, and friends participating and in the total dollars raised.
Budget oversight to ensure that annual giving programs are cost effective and adhere to fiscal requirements.
Strategize and develop writing content for print, electronic and web-based needs, including email blasts, e-newsletters, social media sites, Annual Giving websites, advertisements, campaign collateral, brochures, and reports.
Other duties as assigned.
Bachelor's degree and/or equivalent training.
Requires a self-starter with experience in annual giving fundraising and marketing and communications.
Must possess in-depth knowledge of current trends and best practices in marketing and communications for annual giving.
Strong written, oral, and interpersonal communication skills.
Well-developed computer skills.
Excellent oral and written skills required in order to write fundraising appeals, reports and letters, and to communicate effectively with a variety of constituents, including high-profile leaders and donors.
Knowledge, Skills and Abilities:
Exceptional leadership and strategic planning skills.
Strong research and problem-solving skills.
Strong communication, writing, and editing abilities.
Excellent attention to detail.
Proficiency in locating and synthesizing materials from multiple sources.
Ability to interpret, analyze, and summarize complex biographical, business, and financial data.
High degree of organization and initiative.
Ability to handle deadlines and changing priorities with good judgment.
Well-developed sense of curiosity, ingenuity, and perseverance.
Complete respect for confidentiality.
Strong team player.
Ability to establish and maintain effective working relationships, on and off campus, serving in a leadership role, and as a liaison and representative of the department, division, college, and the university is required.
Must demonstrate accepted business and professional etiquette in all dealings with constituents and colleagues.
Demonstrated ability and success in donor identification, cultivation, solicitation, and stewardship of individuals at the annual giving level of support.
Ability to assess and interpret the needs and wishes of prospective Annual Giving donors, and to translate these into effective action plans.
Ability to gather data, analyze information, and prepare reports.
Demonstrated ability to reflect the highest standards of professional conduct and integrity.
Ability to work in a team-oriented environment with students, faculty, and staff.
Ability to work cooperatively with all levels of the organization.
One to three years of effective fundraising experience at the annual giving level.
One to three years of successful experience in supervision and or management of student employees.
Higher education or nonprofit experience.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.
This position may be 'Designated' under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information: http://hrd.csusb.edu/conflictInterest.html
This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)
California State University, San Bernardino offers a challenging and innovative academic environment. The university seeks to provide a supportive and welcoming social and physical setting where students, faculty and staff feel they belong and can excel. The university provides students the opportunity to engage in the life of the campus, interact with others of diverse backgrounds and cultures, as well as participate in activities that encourage growth, curiosity and scholarly fulfillment. Through its branch campus in Palm Desert, the university mission extends to the Coachella Valley.
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