USC Bovard College is seeking a Marketing Administrator to execute the day-to-day marketing operations for online graduate degree programs. This role requires excellent communication skills, demonstrated analytical skills, knowledge, skill and passion for social media, excellent organization skills, attention to detail and demonstrated ability to understand market segments and targeting. Experience using a CRM, marketing automation software, social media monitoring software and proficiency in Adobe Suite desired, but not required. Additionally, the successful candidate will also demonstrate the ability to problem solve and think critically, and also be able to adjust to a rapidly changing environment.Â
USC Bovard College provides innovative programs to support individuals during key academic and career transitions. Bovard College programs address the unique needs of high-school and transfer students as well as helping working professionals advance in their careers through graduate programs offered in convenient formats. As we build the Bovard College team we are looking for collaborative individuals comfortable in a start-up environment and excited by progressive, innovative curriculum and dedicated to producing the highest quality work.
Administer day-to-day marketing operations support for USC Bovard College. Participate in the development of marketing goals, objectives, plans and strategies. Assist in determining target markets.
Assist with marketing reporting. Analyze and evaluate research, current market conditions and trends to assist in determining development and direction of marketing plans and projects. Design and produce marketing reports and/or proposals for department use. Make recommendations based on research, trends, etc.
Create and manage social media calendar. Schedule posts and monitor social media channels. Analyze trends and evaluate competitor strategies. Create regular social media reports to share with the team. Assist with content creation and content strategy for news pages.
Develop promotional material and advertisements and administer marketing campaigns. Partner with internal departments as well as outside vendors, such as graphic designers. Use marketing automation software & CRM regularly to input and pull information, create lists, deploy emails, edit forms and view campaign results.
Manage posting and updating content on the website. Monitor SEO and make updates as needed.
Update branded documents and presentations as needed; maintain branding and graphic identity guidelines.
Assist with communications to potential and existing students.
Assist director with special marketing projects and administrative tasks, as needed.
Software knowledge: Marketing automation software, Salesforce, Hootsuite, WordPress, SEMrush, Tableau Reader, Google Ads, Google Analytics, MS Suite; Adobe Suite proficiency
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 3 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
Internal Number: REQ20091028
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.