A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Candidates selected for an interview may be asked to provide a portfolio of their successful marketing and communications projects and campaigns.
The University of Michigan School of Information (UMSI) is a progressive, interdisciplinary professional school offering a Bachelor of Science in Information, a Master of Science in Information, a Master of Health Informatics, a Master of Applied Data Science (online) and a PhD. We are a community of scholars, dedicated teachers, students, and professional staff who share a commitment to excellence and a desire to make a difference in people's lives. This position will support this commitment in the areas detailed below.
The Director of Marketing and Communications will be responsible for the management, development and hands-on execution of a communications and public relations strategy with the creation of branding, marketing, and featured content designed to build a strong global reputation for a top-tier iSchool. Reporting to the Chief Administrative Officer, this position is tasked with presenting the School’s Vision and Mission while seeking out and telling the inspirational stories of accomplishment of the faculty and their research, students, alumni, donors, and community business partners in various forms of media (text and image) including but not limited to real-time presentations and events, website content, social media, e-newsletters, public relations/press releases, and print media. This position is key in bringing attention to the global impact of the UM School of Information’s teaching, research and service.
This position independently oversees a comprehensive marketing and communications program for a unit or school with moderately complex communications requirements. Requires the ability to develop and execute strategies incorporating written, visual, digital, and electronic communications. Works with leadership to develop and execute organizational communication and marketing strategy. The incumbent is a relationship builder who leverages expertise in marketing and communications, servant leadership, and humility to build an effective internal and external communications program.
For more information about UMSI, please visit our website.
Strategic Planning and Execution:
Design and implement a comprehensive, integrated marketing and communications plan for UMSI measured by practical metrics; create and update Marketing & Communications strategic goals, as well as the plans to achieve them. Serves as the primary lead for conceptualizing, creating, implementing, maintaining, and coordinating all digital strategies. Ensure plans align with overall school’s priorities. Establish goals and guidelines for the school’s video production.
Responsible for establishing and maintaining the school’s social media strategy; evaluate new social media platforms on which to engage. Direct social media content, periodically engaging directly when appropriate. Maintain biannual report of school’s social media performance, using data to drive future decision making.
Lead, motivate, supervise, and evaluate a team of talented communications professionals to promote a consistent, professional, and collaborative image for the unit that helps acheive short and long-term goals.
Help lead the creation of a recruiting strategy for each of UMSI’s programs in collaboration with the Office of Academic and Student Affairs. Direct production of all digital and physical products (Web, print, video, advertising) necessary to support the strategy.
Plans ways to enhance critical touch points within the student prospect’s journey, focusing on critical digital touchpoints including mobile, web platform CMS, social, email, video content and paid media support.
Leverage team expertise to support recruitment goals for domestic in-state, out-of-state, transfer and international students. Plan and track the metrics necessary to evaluate the success of each recruiting tactic.
Champion audience-centered communication that enhances the student recruitment experience. Optimize marketing strategy at all stages along the prospective student journey using audience insight, marketing research and analytics.
Web and Digital Presence:
Establish annual plan for website improvement; monitor additions to the Web site for accuracy, style, timeliness and relevance. Evaluate and implement the use of new technology, programs, features and infrastructure for the site.
Ensure functionality and look and feel of the website remains timely, attractive and easy to use. Develop and oversee schedule for website updates, and periodic review of webpages to ensure accuracy. site is usable for audiences on a variety of platforms and devices. Build a cutting edge social media presence to engage school stakeholders through current and emerging social media channels.
Public Relations & Communications:
Evaluate opportunities for the school to engage with campus-wide efforts that raise visibility and recognize UMSI accomplishments; Evaluate and, in cooperation with the school’s leadership and faculty, select off-campus conferences and opportunities to establish UMSI as a key player in the field. Coordinate plans to assist with in-house publicity for some faculty, student and UMSI unit-led internal events.
Personally create dean’s office communications for significant school-wide events/news; coordinate internal publicity for school-hosted events; coordinate and direct crisis communications (internal and external). Review and coordinate external communications from other units prior to delivery. Coordinate releases to the media and influencers including photos, videos and interview arrangements. Collaborate with Development and Alumni Relations to support strategic communication with donors, prospects, alumni and friends of the School.
Supervision & Management:
Develop short and long-term plans and budgets for the marketing and communications program and its activities, monitor progress, assure adherence and evaluate performance. Acts as the financial steward for unit resources and purchases.
Conduct workforce planning assessments for the unit to determine proper staffing. Responsible for recruitment, selection, and management of M&C staff members. Direct and evaluate staff performance compared to long-term and short-term strategic goals. Coach and mentor staff by providing accurate, specific, and timely feedback; provide staff with information and a clear understanding of job roles, expectations and successful job performance.
Bachelor's degree in a communications, public relations, journalism, marketing or related field, or equivalent combination of certification, education, and experience.
Minimum 7 years progressive experience in marketing and communications, public relations, writing/editorial to include managing and directing a mid-size team of professionals.
Demonstrated experience in content creation for a variety of channels including print, online, social media and broadcast media.
Track record of implementing major marketing campaigns that meet or exceed measurable goals.
Strong organizational and analytical skills; demonstrated ability to initiate, analyze, monitor, evaluate and advance strategic plans and programs.
Knowledge and familiarity with all a variety of existing and emerging advertising and communications opportunities across web, email, and social media platforms (including analytics-driven content development, maintenance, and management).
Demonstrated organizational and interpersonal skills; including the ability to communicate effectively with a wide range of audiences of various levels.
Advanced degree in a related field
Experience with Adobe Creative Suite software
Advanced experience with web-based tools and technologies such as Google Analytics, social networking applications, and website content management software.
Management experience in a higher education institution.
This position may work with and/or support systems that maintain or process sensitive institutional data as defined by university policy. Successful candidates must comply with federal, state, and local law, and/or university policies or agreements that require the university to implement specific privacy and security safeguards, including but not limited to ITAR, EAR, HIPAA, FERPA, and FISMA. This position is responsible for protecting data and information from unauthorized release or from loss, alteration, or unauthorized deletion; and following applicable regulations and instructions regarding access to computerized files and release of data internally or externally to the University of Michigan.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 189153
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.